Mina Atri
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AD Council

Discover the Forest was an Instagram campaign created for the Ad Council. The goal of this series was encourage children, and parents alike, to tap into their imaginations while exploring nature around them.

Discover the Forest Social Campaign

Are you raising a superhero? Playing in #nature helps kids develop powers of observation and creativity. Find your local #Naturehood by visiting discovertheforest.org today. 

Are you raising a superhero? Playing in #nature helps kids develop powers of observation and creativity. Find your local #Naturehood by visiting discovertheforest.org today. 

Lower stress while dialing up imagination. Find your local #Naturehood at discovertheforest.org, and reclaim childhood.

Lower stress while dialing up imagination. Find your local #Naturehood at discovertheforest.org, and reclaim childhood.

Kids (and adults!) who spend time in nature have less stress and more creativity. Find your local #Naturehood by visiting discovertheforest.org, and rediscover your childhood imagination.

Kids (and adults!) who spend time in nature have less stress and more creativity. Find your local #Naturehood by visiting discovertheforest.org, and rediscover your childhood imagination.

Exposure to nature improves kids' awareness, reasoning and observational skills. And ignites the imagination! Find your local #Naturehood by visiting discovertheforest.org.

Exposure to nature improves kids' awareness, reasoning and observational skills. And ignites the imagination! Find your local #Naturehood by visiting discovertheforest.org.

Now that you have kids of your own, explore the world with the same sense of wonder they do.

Now that you have kids of your own, explore the world with the same sense of wonder they do.

Exploring nature is just as magical now as it was when you were a kid. Imagine that. Find your local #Naturehood by visiting discovertheforest.org today.

Exploring nature is just as magical now as it was when you were a kid. Imagine that. Find your local #Naturehood by visiting discovertheforest.org today.

Through your child’s eyes, a forest the size of a backyard can become an elaborate fantasy world. Find your local #Naturehood by visiting discovertheforest.org today and reclaim their imagination.

Through your child’s eyes, a forest the size of a backyard can become an elaborate fantasy world. Find your local #Naturehood by visiting discovertheforest.org today and reclaim their imagination.

What will you see once you reconnect with nature, and reclaim your child’s imagination? Find your local #Naturehood at discovertheforest.org [link in bio] to find out.

What will you see once you reconnect with nature, and reclaim your child’s imagination? Find your local #Naturehood at discovertheforest.org [link in bio] to find out.

As we get older, it’s easy to forget how magical and mysterious the forest can be. What will you see once you reconnect, and reclaim your child’s imagination? Find your local #Naturehood at discovertheforest.org to find out.

As we get older, it’s easy to forget how magical and mysterious the forest can be. What will you see once you reconnect, and reclaim your child’s imagination? Find your local #Naturehood at discovertheforest.org to find out.